Bing, Yahoo continue to nibble away at Google’s search lead
Google has fallen below 65% of the U.S. search market for the first time in more than year, with Yahoo and Microsoft’s Bing gaining ever so slightly.
Google’s share of overall U.S.-based searches slipped to 64.8% in August from 65.1% in July. Meanwhile, Yahoo — whose searches are powered by Microsoft under a deal worked out a couple of years ago by former Yahoo CEO Carol Bartz — saw its share of U.S. searches inch up to 16.3% from 16.1% in August, while Der Bingle also gained 0.3% to grab 14.7% of the U.S. market.
It’s the first time Google has dropped below 65% of the U.S. search market since May or June of 2010, depending on which comScore press release you’re looking at. A release from July 2010 shows Google with a 62.6% share in June 2010, but a month later comScore credited Google with a 66.2% share in June. Looks like a “2″ and a “6″ were flipped, but it’s hard to tell which way. (It also makes you wonder a bit about comScore.)
The 63.7% credited to Google in May 2010 is consistent, so we’ll use that as a reference point.
Either way, Google is below 65% for the first time since last summer.
It’ll be interesting to see if Google’s ever-so-slight downward drift continues through this year.